My internship at Rhumaa was all about creativity with impact.

During my internship as a Junior Art Director at Rhumaa, I immersed myself in the creative process behind building a fashion brand’s visual identity. From trend research and color/material boards to print design, campaign visuals, and collection overviews, I collaborated closely with the Creative Director to turn ideas into engaging concepts. I contributed to everything from lookbook shoots and fabric selection to social media management, web design, and marketing strategy brainstorms—gaining hands-on experience in shaping both the 2D and 3D storytelling of the brand.