Industry
Education
Tools
Indesign
Illustrator
Photoshop
After Effects
Photography
The Video
I designed a playful After Effects intro video for the ceremony, using bold shapes and colors that change each year to give every class its own unique identity.
Turning a pandemic graduation into a playful, memorable celebration.
I had the opportunity to rebrand the International School of Amsterdam’s graduation event, giving it a bold new identity that felt both celebratory and distinctly local. Drawing inspiration from the Netherlands’ most iconic symbols (windmills, bicycles, and tulips) I created a playful concept that resonated with the graduating seniors, brought to life across both digital and print design.
The rebrand included a new logo, cohesive event graphics, and a suite of deliverables ranging from invitations and programmes to custom merchandise like tote bags, chocolate bars, and branded boxes. Despite the restrictions, the graduation was elevated into a cohesive, fun, and memorable celebration. We’ve kept the design ever since, evolving it with small changes each year.
