Bridging 60 Years

A Visual Celebration of ISA’s Legacy & Future

I led the design of the 60th anniversary campaign for the International School of Amsterdam, crafting a visual identity that honors the school’s legacy while signaling its future. The project included a commemorative logo, versatile design templates, and branded merchandise.

In developing the campaign, I carefully selected a color palette that bridges the school’s historic branding with fresh, contemporary tones, symbolizing its transition from past to present. I also incorporated soft, flowing curves throughout the designs to convey the warmth, creativity, and playful energy of a school environment. Each touchpoint (digital and physical) felt celebratory, cohesive and reflective of the school’s evolving identity.